Starting from 2004 Safeway International is the importer of the HOME GARDEN brand in Romania. The distribution of its own brand is playing a more and more significant part in the company’s turnover. In 2008 the products were distributed to the cities of Cluj, Zalau, Bistrita, Alba-Iulia, Targu Mures, Brasov, Hunedoara, Sibiu, Baia Mare, Satu Mare, Oradea, Timisoara, Arad, Craiova and Bucharest through sales personnel and sub-distributors.

The HOME GARDEN brand enjoys great success thus increasing the company’s trust in the product and its potential. Therefore, along with a well-elaborated marketing plan, with highly trained personnel, with good support given to the distributors in trade marketing, Safeway International is certain it can successfully achieve nationwide expansion.